I'm Petra, independent Creative Director with 20 years of practical experience.
After years of hands-on work as self employed creative director, I would like to return to leading people creatively and steering creative strategies for success.
In Product Design empathy is key. It's about understanding users' intention and needs to create experiences that truly connect with them.
Leading products creatively is my passion. I have a high sense of responsibility. If people describe me, they would probably say "born to lead people as a philanthropist and mentor". It's easy for me to anticipate what's next, along with the necessary milestones and resources.
Fostering a culture of collaboration and learning (and failing) helps me achieve success in teams.
Staying updated on new tech and design trends keeps my work fresh and relevant. Since I love travelling, I combine pleasure and upskilling by attending conferences such as NEXT in Hamburg, Offf in Barcelona or Websummit in Lisbon.
What is important to lead teams to success?
Really understand the project and its need
Set clear goals: define scope and visions
Foster collaboration and communication
Delegate tasks and empower team members
Provide guidance and support
Encourage creativity and innovation
Maintain transparency and accountability
Keep a sense of humor